Hollywood liaison Pauline East to receive Navigating Change Award
- January 5, 2016
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Pauline East, Antelope Valley film liaison for the past 15 years, will receive the Antelope Valley Board of Trade’s annual Navigating Change Award at the Business Outlook Conference in Lancaster on Friday, Feb. 26, 2016.
The Navigating Change Award, first presented in 2011, recognizes a person or organization whose spirit of innovation, creativity and entrepreneurial approach combined to make a measurable impact on the Greater Antelope Valley, by placing the Antelope Valley on the map.
East, whose economic development productivity is measured in millions of dollars a year, is the Antelope Valley’s one-woman, full service film and video link to Hollywood, the advertising industry and new media graphics producers. East works to keep the cameras rolling and the shutters clicking at location shoots throughout the Antelope Valley portion of North Los Angeles County.
Providing access and affordability to Hollywood producers, Antelope Valley land and cityscapes have replicated locales around the world. Movie goers and television watchers have seen eastside locations double for Texas, New Mexico, Arizona, Nevada and Morocco, and even the Moon. Westside locations have represented Nebraska, Kansas, Oklahoma and Colorado, among other states.
AV Business Outlook Conference Committee Chairwoman Kelly Kennerknecht said, “The work of Pauline East certainly puts the Antelope Valley on the map. The images of our region show up everywhere in media around the world, in film, video and in print and online advertising media. And the economic benefit from Pauline’s location work is simply amazing.”
East began her mission as Film Liaison for the City of Lancaster and director of the Antelope Valley Film Office, a full service film office in North Los Angeles County offering a range of services to the film production industry. She is one of 45 Film Commissioners designated by the State of California. In late 2005, East concluded a two-year term on the Board of Directors for FilmL.A., Inc. to establish a North Los Angeles County satellite office for FilmLA, partnering with the City of Lancaster.
In mid-2008, East contracted with the City of Palmdale to streamline and establish a regional partnership for full coordination of filming activities in all of North Los Angeles County. This regional partnership allows production companies a true one-stop shop for permitting and production coordination. She says, “We’re at one piece of paper” for permits.
The Antelope Valley Film Office facilitates more than 300 film projects a year, on average, typically generating annual economic impact in excess of $10 million dollars to the North Los Angeles County region.
Noting that her office is one of the busiest in the state, along with Santa Clarita, East quips, “I’m the closest desert to Hollywood.”
East says she spends much of her time reading story treatments and scouting locations in the region. She regularly attends “shooting location” trade shows to encourage filming in the AV, and has bcome the go-to person for all production companies looking to secure filming permits. The state of California has designated her as one of 45 film commissioners statewide who work to keep film production in California.
Pauline East serves as Co-Chair for the California On Location Awards, an annual Hollywood event honoring location professionals and production companies. And she is a member of Film Liaisons in California, Statewide (FLICS.)
Looking back on the progression of her work, East separates the 15 years into three five-year components: The first five establishing a digital library to help producers find and secure film locations; the second five years streamlining the once cumbersome and bureaucratic permitting process for location shoots, and the past five years reaping the benefits of all that groundwork. “It’s finally all come together,” she says.
The Navigating Change Award to be presented to Pauline East at the AV Board of Trade’s Antelope Valley Business Outlook Conference, Friday, Feb. 26, 2016 at the Antelope Valley Fairgrounds, will be the sixth since the singular recognition was instituted.
The award was first presented in 2011 to civilian aerospace pioneer Burt Rutan. In 2012 the recipient was Scott Ehrlich, private sector partner in the city of Lancaster’s The BLVD. renovation. In 2013 the recognition went to Stu Witt, general manager of Mojave Air & Space Port.
The 2014 Navigating Change Award was presented to members past and present of Lancaster High School’s Robotics Team 399.
For the 2015 Business Outlook Conference, the Navigating Change Award was presented to aerospace engineering and design wizard Art Thompson and his Sage Cheshire Aerospace, Inc. team that created the Red Bull capsule from which Austrian skydiver Felix Baumgartner plunged into worldwide fame in 2012.
Tickets for the 2016 Business Outlook Conference are available online at avbot.org or by calling the Antelope Valley Board of Trade office in Palmdale at (661) 947-9033, or emailing email@example.com